Thursday, February 25, 2010

Misleading Nightline Segment

A customer came in this morning very concerned about a segment she saw last night on ABC News Nightline. The segment, by reporter Gloria Riviera, which can be seen by clicking here, covered several innovative detox methods, including gold mask facials and salt room therapy.

Riviera covers salt rooms in about 15 seconds, and gives the treatment a very low rating, based on her experience with a single session. She doesn't explain that salt room therapy requires a series of treatments in order to be effective. She does quote a London salt room which recommends 20 session at a cost of $1100. Also, she interviews a real customer, who says that she has seen amazing results after six sessions. So why does Riviera give salt rooms such a low rating?

On the Nightline website, the segment is accompanied by a much better, written version of the story. In the article, Gloria does in fact go into the details of the treatment and speaks to a very satisfied client:


Jenny Berman has been fighting to keep her asthma in check for most of her life. She says living in an urban environment has taken a toll on her respiratory system. She also found the medications prescribed to fight her asthma only suppressed her symptoms instead of treating them.

"I felt a very subtle change after six sessions," she says. "My lungs just felt lighter." After a dozen sessions she says she stopped using her inhaler and has not had to use it since.


The article is accurate and in depth and presents salt room therapy for what it is: all natural and effective when taken as a full course. The segment paints a totally different picture.

Our customer felt that this segment was irresponsible journalism, as she herself has been feeling the effects of her salt room therapy. She encouraged me to write to Riviera and Nightline News, which I did.

Unfortunately, sometimes the news can be misleading.

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