In classic Israeli start-up style, a relatively new idea has already reached a level of sophistication and organization that one rarely sees in other countries. The salt therapy industry was practically unheard of two years ago when we at Salt Chalet first began our research into the treatment. It took many hours of online searching to finally find some information, which led us to Baruch Bekker, who is mentioned in this Israel21c article:
While Derech Hamelach got underway, Kestenbaum, along with his New York-based business partner Jonathan Bennett (a partner at PL Holdings, with over a decade of experience starting up and financing early stage technology, retail and real estate ventures), and local Israeli expert Baruch Bekker (who opened the first Israeli salt room in Haifa in 2000) opened the first Breathewell clinic at the Jerusalem Bio Park at Hadassah Ein Kerem, in February.
Read the entire article here. It goes into detail about the quickly developing field of salt rooms in Israel, led by American-Israeli entrepreneur Jonathan Kestenbaum. The article includes a lot of great information. The one significant correction I would make is that he says salt rooms don't exist in the U.S. Clearly he is wrong, as we opened our doors in Encino, CA on November 2009!!!
Kestenbaum has plans to open salt rooms across the U.S., but you don't have to wait for him if you live in Southern California. We've already brought the healing powers of salt to our region.
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